Meet Courtney Alderson from YARD SKINCARE | botanical beauty co.
Type of products I sell:
We are an Adelaide Hills based natural, organic + vegan skincare brand. Specifically formulated to be multifunctional whilst targeting skin concerns. All products are handmade combining knowledge of eastern and western healing to deliver results. We have a Body, Face, Hand, Home and Lip therapy range.
Job / day to day tasks:
I wake at about 5.30am, reset and breathe in the new day. On some days of the week the kids get dropped off at Kindy & Grandparents. And then it’s back to the studio, essential oil diffuser and music on, then checking of emails over a latte and croissant. I oversee the entire Yard Skincare show so this includes kitchen production, shipping and accounting. I also attend to most of our customers personally—establish wholesale and new accounts as well as our retail customers. I’m regularly getting pings of inspiration to improve formulations or techniques, creatively navigate little issues, come up with new products, new branding angles or concepts. A typical day is never terribly "typical” except that it is reliably action-packed and fun. It can be intense managing so much . Afternoons are usually hectic with home life, kids, dinner, washing and all that jazz. Then back to work on the computers for a bit at night. Never a dull moment – I love it.
Where I started:
From humble beginnings – in the kitchen of a house I was renting in the Adelaide Hills at the time.
What inspired me to start my business?
I guess Yard Skincare | botanical beauty co. was born from a desire to naturally cure my own teenage acne which, at the time left scars both inside and out, an absolute love for botanical and herbal healing and a passion for ancient eastern and western healing practices. The concept of Yard Skincare has grown from this philosophy of radiant beauty rooted in nature to treating your body and yourself right – ‘healthy living, glowing skin’ and, helping people achieve their skin health goals, naturally. Building their love and confidence within themselves through healthy lifestyle choices and 100% natural skincare products that deliver results.
My top 3 favourite products are:
It’s so hard to choose just three…
Why did I choose to operate in South Australia?
SA has such a wonderful creative culture. There’s a real desire in the community to better their lives by making simple changes which leads consumers to scrutinise the products they use daily and try their hand at alternative natural, vegan products. It helps also that it’s my home, it’s where my family and friends are.
In ten years time I hope to be…
I daydream about this constantly….. there are so many things I want to do with Yard Skincare | botanical beauty co. how much time do we have? I’d love to grow the range to include a men’s line. I feel there is a real need for an organic, vegan men’s skin and body care range that actually works to protect and nourish the skin. Ideally it’d be great to get to a point where I am able to employee staff to manage production so that I can focus on the ‘bigger picture’ stuff. I’m imagining a wellness spa, boutique, and workspace space. It will be like a little urban general store/studio, a little community drop-in place where you can find things that you can’t find anywhere else in SA. This vision is the kind of place that I wish.